Top 10 Online B2B Ecommerce Websites For 2024

Neha Javed
7 min readJul 18, 2023

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Businesses are adapting to the online trading model for better reach, more options, and more. 30% of all B2B trades are forecasted to be through online B2B E-Commerce marketplaces in 2024.

Top 10 B2B E-Commerce Websites For 2024

Despite the growth rate of such marketplaces, most b2b organizations and brands are still relying on old ways of bulk buying and selling. Even the ones that are online prefer to have their website. For that reason, small to medium-sized businesses dominate the third-party B2B E-Commerce marketplaces, and this trend will likely continue for the next few years.

Top 10 B2B Ecommerce Websites for 2024

Here, we share the Top 10 B2B Ecommerce websites to help you grow in 2024.

Each platform we mention here is unique in its trading style and the market in which it operates. Therefore, we have shared some insights into each marketplace to help you make a well-informed decision to set up your B2B E-Commerce store.

Tradewheel.com

Tradewheel.com is the leading b2b platform. They have a network of over 7 million importers and 6 million suppliers operating in different industries. If you go through their online reviews, you will see a 4.6 rating on TrustPilot and 4.63 stars on SiteJabber.

Several companies use it daily to meet their trading requirements, and most get a fast and secure experience. The platform allows b2b businesses to find new opportunities. Their exceptional customer service and user-friendly website has made it the best b2b site for 2024.

Tradewheel.com — leading b2b e-commerce website

Key Trends to Know:

  1. Optimizing product pages with video, high-quality images, and keywords can give you a better reach.
  2. Products you list on Tradewheel.com can also appear on search engine results.
  3. It has more than 5,700 product categories

Amazon Wholesale

Amazon has a massive loyal customer base which is growing with every passing year. Currently, it has more than 9 million users from all over the world. Starting a new wholesale business on Amazon can be challenging, especially if you only rely on its organic reach.

To get a kickstart on Amazon, consider having a dedicated budget to run paid campaigns. Around 29% of businesses’ new suppliers on Amazon spend under 1,000 USD, and roughly around 64% of them become profitable within the first 12 months.

Key Trends to Know:

  1. Private-label brands are more popular on Amazon.
  2. If you satisfy customers with your products, they are more likely to repurchase.
  3. Amazon Wholesale buyers give quite a weightage to Ratings and Review while making bulk purchases.
Amazon — Popular b2b site

ThomasNet

ThomasNet is a go-to platform for companies to buy industrial equipment or parts. It brings together a total of more than 950,000 buyers and sellers. Around 75% of these businesses are small-to-medium-sized organizations. Around 10,000 businesses also sign up on this platform to grow their reach to an international level.

What makes ThomasNet stand out among all the B2B marketplaces is the credibility of their sellers. They also feature verified manufacturers whose companies are officially audited to be declared authentic businesses byThomasNet’s official representatives.

Key Trends to Know:

  1. Buyers prefer to contact suppliers with a “Thomas Verified” Badge.
  2. ThomasNet is used in more than 150 countries around the globe.
  3. It receives more than 1,000,000 buying leads every month from different industries.
ThomasNet — Great directory for businesses

Alibaba

Alibaba’s years on year growth is around 29%. This indicates that despite how much competition you see among b2b businesses on Alibaba, new suppliers always have room to join. Their product listing procedures are also not that demanding compared to other marketplaces of its size. Therefore, even if you are new to this industry, you can still launch your store here.

Due to the massive market size, your products must be listed on Alibaba. If you are setting up a new store, you can also get their Premium Membership Package to better reach there.

Key Trends to Know:

  1. Most buyers here prefer to contact suppliers with a Verified or TradeAssurance Badge.
  2. Usually, importers send inquiries to multiple sellers. Therefore, giving out quick responses is the key here.
  3. Alibaba’s top-selling product categories include smartphones, electronics, and fashion accessories.
Alibaba — China’s largest b2b si

TradeIndia

India exports several products, such as sugarcane, jewelry, motor cars, etc. To find authentic sellers from this region, most companies rely on TradeIndia. Most sellers in India aim usually offer discount prices to stand out among their competitors. For that reason, most price-conscious importers prefer to use it.

The best use of TradeIndia would be to source agricultural or electronic products. Due to the labor cost and economic factors, their rates are usually lower than what you may expect from other countries.

Key Trends to Know:

  1. TradeIndia has great sustainable product manufacturers.
  2. Most businesses offer comparatively lower MOQs and prices
  3. For buying agricultural products, you can directly contact the actual farmer to cut all the intermediaries in between.

Global Sources

Its name also reflects its mission. Global Sources is a B2B marketplace for companies to have exposure to the international market. Despite being an international trading portal, most of their suppliers are from China, Hong Kong, and Taiwan. It is a popular platform for new or small businesses to get good reach and medium-sized orders.

The average order size on Global Sources is around 1,000 USD. However, it also varies based on category, product, and several more factors. This marketplace is mostly dominated by suppliers that offer low prices or discount quotations.

Key Trends to Know:

  1. Top-selling product categories Global Sources are electronics, apparel, and personal care products.
  2. Available in numerous languages to tap into more markets.
  3. It is popular among buyers who avail discounts without compromising on quality.

ECPlaza

You may already know about ECPlaza. It is quite a well-known marketplace, especially for new businesses to start their digital trading journey. It has been operating since 2006 and today carries around 1 million users from all over the globe.

Most of the traffic on ECPlaza is usually redirected from search engines or direct. In the last year, ECPlaza’s revenue was around 6.5 million USD. Comparatively, these numbers are only getting bigger every year. Therefore, this is the right time to list your product on EDplaza as an international supplier.

Key Trends to Know:

  1. ECPlaza’s top-selling products include garden, apparel, and outdoor.
  2. It is a growing marketplace, especially for new sellers
  3. It has low requirements to post your products here.

WorldWideBrands

WorldWideBrands has been in the B2B industry for over 2 decades and has more than 16 million verified products listed. It is unique because they do not charge any additional fees or charges from buyers. It is also one of the few marketplaces that encourages dropshipping business model.

Key Trends to Know:

  1. WorldWideBrands is the first choice for drop shippers to source from.
  2. It is a perfect platform for small businesses with small quantities and frequent sourcing requirements.

eBay

In 2021, the Gross Merchandising Volume of eBay was around 73.9 Billion USD. They have more than 18 million sellers with different business models and industries in which they operate. It is available in around 32 countries, yet 28% of its buyer base is from the USA.

eBay can be a great platform for starting. It exposes you to the international market and has some small volume orders. Yet, you should consider it as a stepping stone towards a bigger goal and should not rely entirely on it.

Key Trends to Know:

  1. Products that come with free delivery have higher conversion rates.
  2. It operates in 32 countries.
  3. 61% of all sales on eBay are made through mobile apps.

EuroPages

Compared to all the B2B E-Commerce sites mentioned here EuroPages is the most unique of them. It is more like a suppliers directory for European companies. It allows global suppliers to list their businesses and products. On the other hand, it only allows European importers to contact them.

The majority of buyers on EuroPages are not price-conscious. Instead of lowering prices, they look for superior quality goods. Therefore, if you can also supply goods that are great in quality and maintain standards in the long run, this can be the right marketplace for you to join.

Key Trends to Know:

  1. Eco-Friendly products are in high demand in this region.
  2. It has more than 2.6 million listed companies.
  3. Companies here prefer to contact their local businesses.

Conclusion:

At first glance, all of these marketplaces may look similar. However, each of these is different in many ways. Therefore, you should only choose the ones that look relevant to your business requirements. Also, try to list your products on several sites. It would help you have a better and more stable reach in the B2B market, especially in the longer run. You should also be aware of all their rules and follow them accurately to ensure you do not get your account banned, especially when it starts growing.

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Neha Javed

My name is Neha Javed, I am a marketing analyst with lots to say about innovations in all aspects of digital technology and online marketing.